Au.thentic The Brand (referred to as "Au.thentic", "we", "us" or "our") is an Australian company and the operator of authenticthebrand.com. We are committed to protecting the privacy of our customers and website visitors in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains what personal information we collect, how we use it, who we may share it with, and your rights regarding that information. By using our website or placing an order with us, you agree to the terms of this policy.

If you have any questions about this policy, please contact us at hello@authenticthebrand.com.

1. Who We Are

Au.thentic The Brand is an Australian-registered company operating the online store at authenticthebrand.com. Our products are handcrafted in Bali, Indonesia and shipped to customers worldwide.

Contact:  hello@authenticthebrand.com

Website:  authenticthebrand.com

2. What Personal Information We Collect

We collect personal information that is reasonably necessary to provide you with our products and services. This includes:

Information you provide to us

•       Full name

•       Email address

•       Delivery and billing address

•       Phone number

•       Body measurements and sizing preferences (for custom orders only)

•       Payment details (processed securely through Shopify Payments or PayPal — we do not store your card details)

•       Any messages or enquiries you send us via email or contact forms

Information collected automatically

•       IP address and approximate location

•       Browser type and device information

•       Pages visited and time spent on our website

•       Referring website or search terms used to find us

This automatic information is collected through cookies and analytics tools (see Section 7 below).

3. How We Use Your Personal Information

We use your personal information for the following purposes:

•       To process and fulfil your orders, including shipping and delivery

•       To contact you about your order, including our stylist team reaching out for custom order measurements and preferences

•       To respond to your customer service enquiries

•       To send you our newsletter and promotional communications (only with your consent — you can unsubscribe at any time)

•       To improve and maintain our website and services

•       To detect and prevent fraud or other unauthorised activity

•       To comply with our legal obligations under Australian law

We will not use your personal information for any purpose that is unrelated to the above without first seeking your consent.

4. How We Share Your Personal Information

We do not sell your personal information to third parties. We may share your information with trusted service providers who assist us in running our business, strictly for the purposes described in this policy.

Service providers we may share data with

•       Shopify Inc. — our e-commerce platform provider (based in Canada, with servers in the USA)

•       Payment processors — including Shopify Payments, PayPal, Apple Pay and Google Pay

•       Shipping and logistics providers — to deliver your order

•       Email marketing platforms — to send newsletters (only if you have subscribed)

•       Google Analytics — for website analytics (see Section 7)

All third-party providers we work with are required to handle your data securely and only for the purposes for which it was shared. Where data is transferred internationally, we ensure that appropriate protections are in place consistent with the Australian Privacy Principles.

Other disclosures

We may also disclose your personal information where required or permitted by Australian law, including to government agencies or law enforcement, or in connection with a merger, acquisition or sale of our business.

5. Custom Orders — Measurement Data

When you place a custom order, our stylist team will contact you to collect your measurements, preferred length, and any other sizing details needed to produce your piece. This information is used solely for the purpose of producing your custom garment and is not shared with any third party beyond our production team in Bali.

Measurement data is retained for a reasonable period to assist with future orders and then securely deleted.

6. How Long We Retain Your Information

We retain your personal information for as long as is necessary to fulfil the purposes set out in this policy, or as required by Australian law. In general:

•       Order and transaction records are retained for 7 years in accordance with Australian tax and business record-keeping requirements

•       Customer account information is retained for as long as your account is active

•       Marketing preferences and email subscriptions are retained until you unsubscribe or request deletion

•       Custom order measurement data is retained for up to 2 years after your last order

You may request deletion of your personal information at any time (see Section 8 below).

7. Cookies and Analytics

Our website uses cookies and similar tracking technologies to improve your browsing experience and help us understand how our site is used.

Types of cookies we use

•       Essential cookies — required for the website and checkout to function correctly

•       Analytics cookies — used by Google Analytics to collect anonymised data about site usage

•       Marketing cookies — used to deliver relevant advertising (only where you have consented)

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect your experience on our website.

For more information on how Google Analytics handles data, please visit: policies.google.com/privacy

8. Your Privacy Rights

Under the Australian Privacy Act 1988, you have the right to:

•       Access the personal information we hold about you

•       Request correction of any inaccurate or incomplete information

•       Request deletion of your personal information (subject to our legal obligations)

•       Opt out of receiving marketing communications at any time

•       Complain about how we have handled your personal information

To exercise any of these rights, please contact us at hello@authenticthebrand.com. We will respond to your request within a reasonable timeframe and in accordance with our obligations under Australian law.

If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

9. Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. Our website is secured with SSL encryption, and payment processing is handled by PCI-compliant providers.

While we implement industry-standard security measures, no method of data transmission or storage is completely secure. We encourage you to use a strong password for your account and to contact us immediately if you suspect any unauthorised activity.

10. Third-Party Links

Our website may contain links to third-party websites, including our social media pages on Instagram and Facebook. This Privacy Policy applies only to authenticthebrand.com. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on our website with a revised date. We encourage you to review this page periodically.

Continued use of our website after any changes constitutes your acceptance of the updated policy.

12. Contact Us

For any privacy-related questions, requests or complaints, please contact us:

Email:  hello@authenticthebrand.com

Website:  authenticthebrand.com

Hours:  Monday – Friday, 10:00am – 5:00pm (AEST)